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Business Strategy

Is the economy impacting your business? Do you want to grow your company faster than it has? Do you want to move into new markets and are not sure how? Moneta Vista can efficiently navigate your course to maximize the results you want to achieve-- whether it's to grow your top line revenue, stabilize your finances in any economy, or increase your bottom line profits.

Milestones and commitments are critical for moving a strategy from just being a 'nice idea' to becoming executable. The milestones should be stretch goals that wouldn't happen unless there is real effort to move things further than they would go naturally.

  • Moving into new regions/customers with current products
  • Moving into new products using transferrable underlying competencies in the current region or customers

We will lead your team through the whole initiative from start to finish. It's critical to work closely with your team when creating a Growth Strategy so there is buy-in along the way, as well as a healthy debate from various points of view. We see debate as essential for developing the most Darwinian-robust plan. Along with your team's input, we infuse our in-depth knowledge about how market forces work and apply that know-how to your company in your industry.

Our Growth Strategies are not just static, pretty-looking presentations; they're actionable. One of the most important elements of a Growth Strategy is the Execution portion. Our Growth Strategies are alive with specific goals and actions that require your team’s involvement. We establish clear multi-year goals because we know that the best chance of achieving those goals is to be ambitious, and at times even audacious. Michelangelo was quoted as saying "The greater danger lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving it"

The Strategy is revisited quarterly by executive management to ensure it's either on track, or to see if something needs to be tweaked. Of course, we're happy to come back to support any aspect of the strategy execution along the way especially if something material occurs.

A key element of our Growth Strategy is the rollout to your employees. We view strategy as a team sport where it's critical that every member of the company understands where the company is going and can help row in that direction. We help create a communication plan to the employees with the right timing and with the right level of detail.

As part of being successful with a Growth Strategy, we love to leverage acquisitions as one of the best tools for speeding up the results. We'll look at a company's market strengths and weaknesses in the growth areas, and then identify a list of viable acquisition targets that would strengthen the weaknesses and enable the growth to happen more efficiently than organically.

We can also develop the business case for the acquisition target by taking into account the strategic upside (or synergies) for acquiring that company along with the target's stand-alone financials, and any other intangible benefits from the combination.

As part of this process, we look at the company's current market, transferrable core competencies and new market opportunities with reasonable level of risk:

Download our proprietary “Execution and Strategic Sourcing” whitepaper to understand how to evaluate a company’s market competitiveness, and how to strengthen market weaknesses.

“Execution and Strategic Sourcing” white paper as a download

Preparing for an Exit

If your goal is to create an exit event in the near future, Moneta Vista can help you get there with the confidence that you've created maximum value for your hard-earned company, and position it to be attractive for the best strategic buyers.

Buy or Sell side M&A

Whether you'd like to buy a company to grow strategically, or sell your company, Moneta Vista can handle the deal from start to finish. We have experience on both sides of the table. We are licensed M&A Brokers and provide M&A services through ShP Securities, LLC. Member FINRA / SIPC

Post-acquisition Integration Support

Integrations are a vital part of achieving the desired results from an acquisition. Many deals do not achieve the strategic goals that drove the acquisition or purchase price. This is often due to a poorly managed integration. Moneta Vista can ensure you get the intended value from your acquisition with a well-organized integration effort.

Our Start-to-Finish Deal Flow

Pre-Deal Phase Exit Strategy

If your goal is to create an Exit event in the near future, Moneta Vista can get you there with the confidence that we'll position your company for the best possible outcome.

About one to two years before you're ready to sell your company, we should be talking. It's not too early to ensure that everything is in place once we start the M&A process. We start with the end goal in mind, and will provide advice for strengthening key strategic, operational and financial elements of your company. Included in this are:

  • Partnerships & Market Synergies are well understood
  • Competitor Differentiation is well defined
  • IP Protection on key differentiators is in place either with patents or trade secrets
  • Customer and Distribution Channels are as secure as possible
  • Supplier agreements are robust
  • Employee agreements will survive a change of control
  • Top and Bottom line Financials are strengthened
  • Operational efficiencies are optimized
  • Company records are organized
  • Market up-side, customers and value chain are well defined

We help plan the whole Exit Strategy including evaluating what the best exit outcome is from licensing to acquisition to IPO.

Sell Side M&A support

We have worked on both sides of deals as the Acquirer or on the Sell-side. So we understand how the other side thinks and can make the best use of that information.

Whether you're buying or selling a company, there is an upfront Definition Phase and a Deal Phase. Typically the whole process can take a year to complete.

Sell-side:

Definition Phase

Once you decide to sell your company, we conduct an in depth analysis to understand the market, customers, and competitors. We identify:

  • How your company is unique from its competitors
  • What the competition is doing now and likely to do in the future as things change
  • The value for a Strategic Buyer

We perform a general valuation analysis based from historic and projected financials keeping in mind the perspective of a strategic buyer

We understand tangible and intangible value, and can take into account strategic and market elements. We know how to go beyond the financials and into the market value of an opportunity.

We build a comprehensive potential buyer list that takes into account companies in adjacent regions or technologies. We determine the priority of potential buyers and seek to understand the value of your company to each type of buyer. We also create a 'Do NOT contact' list to ensure that competitors don't catch wind that you're selling your company and exploit it by stealing customers and/or employees.

Once we understand your company and the marketplace, we create an Informational or Confidential Memorandum that will be used to market your company to a potential buyer. The IM will include important elements such as a description of your company, the market, competitors, financials and potential growth opportunities for a new owner.

We create a high level email describing your company for sale without revealing any identifying attributes which would enable another company to determine which company is for sale.

Deal Phase

Once we're ready to launch, we know how to move quickly to identify the most qualified and interested Buyers. We then solicit the potential buyers for offers to weed out the non-serious buyers who can cloud the decision process. We know how to attract multiple offers in the same timing so we can ensure we're getting the highest bids from the serious buyers before down-selecting to the most attractive buyer. We ensure that the down-selected buyer has the ability to complete the transaction from start to finish in an efficient timeline. We strive to achieve a win-win transaction for both sides so there aren't disgruntled consequences afterwards. As a result, we have successfully completed all of our deals without legal incident afterwards.

The optimal buyer will comprise several elements such as: has the greatest strategic 'upside' from the deal, ability to pay the highest purchase price, has a culture / personality that is compatible with the seller and company for sale, the ability to complete a deal efficiently including having the resources and team in place to proceed, and has the ability to readily attain financing if necessary. Once we down-select to one company to go into Due Diligence, we don't want to look back. Since we deal with only high-quality companies, we have successfully completed Due Diligence without any material change to the value of the company.

We understand how to negotiate the deal from a comprehensive view so a buyer doesn't nickel and dime the value out of the deal. We ensure that all elements are on the table and understand how to extract the highest purchase price and deal terms from a buyer with minimized consequential terms and conditions. We work closely with the attorneys on both sides of the transaction and our clients through all documentation including the Purchase Agreement. We are upfront and transparent with buyers so there are no surprises and both sides feel that the deal was a good one after the fact.

We understand how to transition to the Integration phase after the Purchase Agreement is signed and work closely with Buyers and Sellers to achieve a successful outcome.

Download a one-page overview of a typical Sell-side M&A Timeline:

Buy-side M&A Support
Post-acquisition Integration Support

How can we help you?

Proven Records in Different Industries

At Moneta Vista, we have more than 10 years of experience from both sides of the table developing more than 30 business cases including various industries such as:

  • Technology
  • AI
  • Computer Vision
  • Aerospace/Defense
  • Optics/Lasers
  • SaaS/PaaS/IT/Software
  • Robotics/Drones
  • Semiconductors
  • AR/VR
  • Nano Technology/Materials
  • Fintech
  • Agricultural
  • Educational
  • Healthcare/Healthtech